On this page you will find reasons WHY is it a good idea to have a structured approach to Innovation and HOW to do it. There are valuable hints to run short idea sessions or extended innovation workshops to support your daily business. Learn more
Do you sometimes have the feeling, that your brainstorming sessions don‘t really spark with ideas?
Do you have problems or challenges, where you have a hard time finding answers to?
Do you want to learn more about the creative mindset and how to design workshops for idea generation?
Do you sometimes experience a lack of structure in your team‘s approach to finding solutions?
Do you want to boost your department‘s innovative potential, but don‘t know how to do best?
Creativity Techniques help coming up with new solutions only if you have the right mindset to do so.
Make sure, that your whole team is willing to shift into that mindset. Use experiments and exercises to support that shift.
1955 Introduction from RAND corporation: rational problem solving
1961 Gordon; Synetics: observed successful teams in CPS and their psychological states: divergent <> convergent thinking
1991 Design Thinking has been fostered by inventive software companies and their innovation agencies such as Frog Design, Ideo, Stanford Design Institute, HPI Potsdam, … mainly extending the divergent <> convergent process by customer journey maps for the digital experience
1995 Goldenbert/Horowitz/Filkovsky invented SIT (based on TRIZ) for practical structured invention as an inside-the-box approach rather than thinking outside for reducing the problem- and solution space
2015 Bayer/IAK idea creation on basis of the Structured Problem Solving Process is a generic foundation and link between the different approaches
Simple
Main aspect: convergent (ideation) vs. divergent (evaluation) thinking
Generic foundation for other approaches like SIT and DT
Most tools for creative thinking and evaluation can be integrated
Easy set up possible – e.g. mini sessions
Needs some preparation for longer workshops (area of problem, analysis phase etc.)
Efficient approach: separation of idea creation and evaluation
Focus inside + outside the box without restricting solutions
Good for all kind of topics
Considers how to pick the best idea
Possible to build on results of SIT process
Little preparation as no precise problem description needed
Focus inside the box enforces realistic solutions
Good to identify areas of improvement
Clear rules are easy to follow
Good for processes, products
We cannot solve our problems with the same thinking we used when we created them.
Albert Einstein
If you’re not failing every now and again, it’s a sign you’re not doing anything very innovative.
Woody Allen
I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.
John Cage
Creativity is contagious, pass it on.
Albert Einstein
I am looking for a lot of men who have an infinite capacity to not know what can’t be done.
Henry Ford
Anna Schobert (Berlin) & Philipp Rau (Leverkusen)
Anna: +49 30 468 194649
Philipp: +49 214 30 23030